Communications & Marketing Coordinator

Job Description:

Communications & Marketing Coordinator

Description

Description

Ready to make an impact? We’re looking for a Communications and Marketing Coordinator to bring fresh ideas to our City’s website and social media! With great benefits and exciting new projects, this is your chance to help shape our story while having fun along the way!

This full-time, regular professional-level position requires an independent, experienced, innovative and creative individual to develop and manage a variety of materials, activities and public relations strategies to enhance the City’s communication with Los Altos residents, businesses and customers. The Communications & Marketing Coordinator position will work directly under the City Clerk's office. The City is in the process of updating our website so this role will be crucial to that process in the developmental stage and to maintain throughout employment.

IDEAL CANDIDATE:

An ideal candidate would have strong oral and written communications and experience with website and social media management. This position will receive general administrative direction from the City Clerk but should have the skills and ability to take initiative and exercise independent judgment.

ABOUT THE POSITION:

The Communications & Marketing Coordinator provides a full range of professional and technical duties in the management of citywide digital content and is responsible for the creation, maintenance and optimization of city websites and social media channels. The position will work closely with departments to develop/update webpages, design user interfaces, create/develop appropriate graphics and create a municipal brand for digital communications. Work requires interaction, and some lead duties, with technical staff or consultants, end-users and other department content owners to create and implement digital communications and enforce a governance structure for digital content. The position involves writing and web development, online project tests prior to launch, and ongoing content analysis for clear, succinct and easy to understand user interactions. The position operates with a high degree of creativity, independent judgment and a high use of discretion in assessing content options.

ABOUT THE RECRUITMENT:
Applications will be reviewed after the posting closes on February 3rd, 2025 at 5:00pm. First round of virtual interviews is tentatively scheduled for the 23rd - 27th of February. Applications received from this recruitment may be utilized to fill other open positions.

Examples of Duties

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.
Develop, administer and implement City programs in the area of communication, multimedia marketing, website design and content management and social media.Coordinate and manage City engagement on social media platforms, blogs, and discussion boards.Coordinate the City’s official social media platforms including Facebook, Twitter, Instagram or other City communication portals, as assigned. Serve as the “eyes and ears” of the City across social media channels.Identify new online/digital and print opportunities for community information sharing, engagement and measures the impact of these efforts.Define key performance indicators, measuring the impact of web, digital and social media activities and develops best practices to further support these initiatives.Coordinate and performs related technical, statistical and administrative work, including document preparation and data entry involving information technology, website and social media development as it relates to research and developing best practices within marketing and communications goals and activities.Perform routine updates of city images and image library on the City’s website, create forms and surveys and update City content and information to support citywide marketing and communication goals.Develop informational, educational and outreach materials and activities.Coordinate communication activities, including special event marketing, and manages website content, digital marketing tools, integrated marketing campaigns and social media content development and monitoring.Provide technical guidance to City departments regarding working with the media and effective marketing strategies.Prepare and coordinate the distribution of e-newsletters, e-blasts and announcements, event invitations and other marketing and communication efforts.Serve on City-wide committees and ad hoc project assignments.Perform other duties, as assigned.
Click here to view the full job description for Public Information Coordinator .

Minimum Qualifications

EXPERIENCE AND EDUCATION:

Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:

EXPERIENCE:

• Three years professional communications experience; Experience in/with City Government preferred

EDUCATION:

• Equivalent to a bachelor's degree from an accredited college or university with major coursework in communications, public relations, journalism or related field.

LICENSES & CERTIFICATIONS:

• Valid California driver’s license, to be maintained throughout employment.
• Accreditation in Public Relations from the Public Relations Society of America (PRSA) is highly desirable.

KNOWLEDGE OF:

• Methods, techniques, and procedures in the delivery of effective community outreach, engagement, and communications.
• Principles, practices and concepts of open government and citizen participation.
• Research and analysis methods, especially online tools to measure results.
• Operation of personal computers and information management with proficiency using word processing, spreadsheets, databases, and web-based programs specific to social media and digital tools including blogs, Word Press, Drupal, Adobe, etc.
• Advanced principles of interactive marketing and communication strategies and technologies, including use of social media, and other webbased communication tools and technologies.
• Advanced principles and techniques of professional writing, English grammar, spelling, and punctuation.
• Excellent written and verbal communication skills.
• Ability to copy write, edit and proofread own work and the work of others.
• Photography/video production and multi-media skills preferred.

SKILL AND ABILITY TO:

• Perform complex and routine technical, research and administrative work with speed and accuracy.
• Effectively manage comprehensive specialized functions, projects and studies.
• Interpret and apply established City policies, procedures and governmental guidelines and regulations.
• Use initiative and exercise independent judgment.
• Deal with complex and confidential information.
• Work with minimal guidance and perform as an independent contributor.
• Meet tight deadlines and be both well-organized and flexible to changes in priority assignments.
• Listen, understand, retain, follow, apply, and communicate verbal and written instructions or directions.
• Work collaboratively across the organization and establish, maintain and promote positive and effective working relationships with employees, other agencies, and the public.

Supplemental Information

PHYSICAL DEMANDS AND WORK ENVIRONMENT

Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; to operate a motor vehicle and visit various City sites; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone. This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects up to 20 pounds.

ENVIRONMENTAL CONDITIONS

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing divisional policies and procedures.

EQUAL OPPORTUNITY EMPLOYER

The City of Los Altos is an equal opportunity employer and does not discriminate in employment on the basis of a person’s race, religious creed, color, national origin, ancestry, mental or physical disability, medical condition, marital status, sex, age or sexual orientation. Candidates with a disability, which may require special assistance in any phase of the application or testing process, should advise City of Los Altos upon submittal of application. Documentation of the need for accommodation must accompany the request.

LIMITATIONS AND DISCLAIMER

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

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Closing Date/Time: 2/3/2025 5:00 PM Pacific

Salary:

$111,482.73 - $135,507.96 Annually