Content Creator & Digital Communications Specialist

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Content Creator & Digital Communications Specialist

Cal State University (CSU) East Bay 25800 Carlos Bee Boulevard, Hayward, CA 94542, USA

Job Description:

Content Creator & Digital Communications Specialist

Description

Salary and Benefits

PLEASE NOTE: The starting salary placement depends on qualifications and experience and is anticipated to be in the range of $4,146.00 per month to $5,823.00 per month.

Cal State East Bay offers a broad range of benefits that includes medical, dental, vision, retirement (CalPERS), 401k, 457, 403(b), dependent and health care reimbursement accounts, life insurance, vacation and sick, 14 paid holidays, one personal holiday and tuition fee waiver.

For more information on the benefits program, please visit our benefits website. The CSU Total Compensation Calculator demonstrates the significance of our benefits package.

This position may be eligible to participate in the Cal State East Bay hybrid telecommute program subject to management approval.

Classification

Public Affairs/Communications Specialist II

About Cal State East Bay

Cal State East Bay's beautiful main campus is located in the Hayward hills with panoramic views of the San Francisco Bay shoreline. Situated above the city of Hayward, the campus offers an ideal setting for teaching and learning and yet easy access to the many cities along the bay. The University has a satellite campus in Concord, a professional development center in Oakland and a significant presence online. Founded in 1957, Cal State East Bay is one of 23 universities of the California State University system (CSU). Cal State East Bay is recognized as a regionally engaged and globally oriented university with a strong commitment to academic innovation, student success, engaged and service learning, diversity, and sustainability.

About the Position

The Content Creator & Digital Communications Specialist reports directly to the Chief Communications and Marketing Officer (CCMO) for University Communications. This role is responsible for capturing the University’s energy and momentum, raising its profile regionally, nationally, and globally through the strategic use of digital communications strategies such as social media platforms and other online tools. Under the guidance of the CCMO, the Content Creator & Digital Communications Specialist will help enhance the University's reputation by telling and sharing unique stories, promoting student success, supporting faculty-led research, and engaging alumni and the broader community.

As the key digital communications strategist, the Content Creator & Digital Communications Specialist plays a central role in developing and creating unique content and executing the university's multi-year social media plan, aligned with its broader communications objectives. They will establish a robust, constituent-focused social media presence that supports consistent branding and identity. This position is also responsible for ensuring that the University's social media channels effectively convey its values and initiatives.

This hands-on role involves close collaboration with the CCMO, Creative Services and other departments to produce compelling, on-brand and measurable content. Additionally, the Content Creator & Digital Communications Specialist will monitor digital trends, analyze campaign effectiveness, and provide insights that help shape future strategies.

Responsibilities

Position Overview:

The Content Creator and Digital Communications Specialist will play a pivotal role in executing the University’s strategic communication goals, driving brand awareness, growth, and positioning across digital platforms. This role requires a creative, strategic thinker who excels in content creation, social media management, and digital engagement.

Strategic Content Development:

Social Media Strategy & Management:

Content Creation & Curation:

Analytics & Performance Tracking:

Social Listening & Trend Monitoring:

Stakeholder Collaboration:

Project Management:

Create consistent and engaging content and share out on appropriate channels including the University’s official social media accounts:

Support University Communications & Marketing strategic content and placement strategies:

Other Duties as Assigned.

Minimum Qualifications

Required Qualifications

Preferred Skills and Knowledge

Condition(s) of Employment

Satisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment. Cal State East Bay will issue a conditional offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Unsatisfactory results may also affect the continued employment of current Cal State East Bay employees who were conditionally offered the position.

All background checks are conducted through the university's third party vendor, Accurate. LiveScan is conducted through the University Police Department.

EEO Statement

As an Equal Opportunity Employer, Cal State East Bay does not discriminate on the basis of any protected categories: age, ancestry, citizenship, color, disability, gender, immigration status, marital status, national origin, race, religion, sexual orientation, or veteran's status. The University is committed to the principles of diversity in employment and to creating a stimulating learning environment for its diverse student body.

Other Information

All California State University campuses, including Cal State East Bay, are smoke and tobacco-free. For more information, please visit our website here.

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the Cal State East Bay Annual Campus Security Report is available here.

Sponsorship

Cal State East Bay is not a sponsoring agency for Staff or Management positions and we are not an E-Verify employer.

Mandated Reporter

The incumbent in this position may be considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and will be required to comply with requirements set forth in the CSU Executive Order 1083 as a condition of employment.

Advertised: Sep 20 2024 Pacific Daylight Time
Applications close: Jan 20 2025 Pacific Standard Time

Closing Date/Time:
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